Almost all businesses in the world today use video content marketing. And, why wouldn’t they use video content marketing? After all, videos are powerful marketing tools as they have the ability to educate and capture the interest of even the laziest of consumers.
There is no denying the fact that a wonderfully, crafted video can deliver the right message and influence the right people. And, if you own a company, a video content can help put your company on the forefront of the business world. After all, video marketing helps put a face and personality to a name, helping your company build goodwill and trust.
Today, we will discuss the several benefits of video marketing and talk about why your growing business needs quality video-content marketing efforts. If you want to survive in the cut-throat world of business, it is imperative for you to have a detailed video marketing strategy in place.
Videos help increase sales and conversions
According to reliable reports, the presence of a product video on the landing page of a website can increase conversions by a whopping 80%! There are also studies that show that over 75% of users who watch an explainer-video about a particular product subsequently purchase the product. This statistic fails to surprise us; after all, our vision is our most dominant sense and most of the information that is transmitted to our brain is visual.
Videos can help build trust
Your business will only start to see outstanding conversions and sales if the consumers trust your products and services. It wouldn´t be far-fetched to state that trust is the foundation of conversions and sales. Instead of coercing the consumers into purchasing products through nefarious means, you should attract them by offering them informative and useful content. A business can only be successful if the people trust your brand and advocate your content. In a nutshell, videos foster trust and they give the consumers the confidence to purchase online.
Videos help your website rank high in search engine results
It is no secret that videos help your website rank higher in search engine results. According to reliable reports, you are 53 times more likely to show up first on Google if you have a video embedded on your website. After the acquisition of YouTube by Google, there has been a major increase in the effect of videos on your search engine result. Therefore, it is now essential for you to optimize your videos on YouTube for SEO as well.
Video marketing can explain everything
Let´s get straight to the point—a video can explain the most complicated of concepts in a simple manner. Hence, if you are looking to launch a new product or service for a niche market, you will first need to create a fantastic explainer video that explains what your product or service is about. Videos can bring concepts to life that no text and picture can.