Planning is possibly the most important stage of the entire production process. You’ve probably heard the adage, ‘if it ain’t on the page, it ain’t on the stage’. Well planning is where we take care of ‘the page’.
Traditionally, planning meant nurturing creative ideas so they’re fit for the screen. At Connected Influence, we do things a little differently. Not only will we take care of the creative, but we also look into your video strategy. This is to ensure the strategy and the creative work reinforce each other.