Planning is possibly the most important stage of the entire production process. You’ve probably heard the adage, ‘if it ain’t on the page, it ain’t on the stage’. Well planning is where we take care of ‘the page’.
Traditionally, planning meant nurturing creative ideas so they’re fit for the screen. At Connected Influence, we do things a little differently. Not only will we take care of the creative, but we also look into your video strategy. This is to ensure the strategy and the creative work reinforce each other.Production
Production is one of the most exciting parts of the process because it is undeniably one of the most dramatic parts of the process. Whilst the days might well be long, cold and potentially wet, there’s really no greater rush than seeing something you prepared come to life on camera.
We can handle everything from a small three man production, to drone filming and everything in between. With our expanding network of international production partners there’s nowhere we can’t or won’t go to get the perfect shot… within reason.
[78 percent of people watch online videos every week – demonstrating the value of including online videos at the heart of your marketing strategy. A professionally produced video is one of the best ways to generate higher engagement, improve retention and conversion rates, and help you nurture your leads. However, video production is about more than just the video itself. In order to succeed, you need a powerful video marketing strategy to make sure it meets your business objectives.
Connected Influence is one of the most client-focused companies I’ve ever worked with. The professionalism and quality of their videos and services were excellent. Our company is based in Leith and we searched for a company in Edinburgh to produce a video of our new showroom. We were impressed by their online portfolio and selected the team not once regretting the decision.
Couldn’t ask for more! The team at CI were professional, skilled, thorough and patient. We arrived with a vague brief and ended with a set of great videos that perfectly captured what the business is about. Happy to offer a recommendation.