Fine Fella’s Case Study2017-09-09T17:49:54+00:00

Fine Fella’s Case Study

The Problem

Fine Fella’s wanted to reach an audience further than their shop location in Haymarket. The team wanted their message to be seen and heard by a much wider audience and to be known as the “best barber shop in Edinburgh”.

What We Did

From working closely with Fine Fella’s in the planning stage we planned to raise awareness of the barber shop to the 16-55, male demographic in Edinburgh.

We felt that Aaron (the owner) had great enthusiasm so we really wanted to capture his passion along with the team’s incredible skills.

Results

  • Video campaign reached over 50,000 views in one week.
  • Over 150 shares
  • 53 comments
  • “A ton of messages” enquiries, on their social media profiels.

Post Campaign

After the campaign Fine Fellas went on to win multiple awards for being groundbreaking and thinking outside of the box.

Awards Included;

  • Best Baber 2017
  • Best new business 2017

Fine Fella’s attributed much of the success down to the promo video that helped them make their stamp in their space.