If you are looking to launch a new product or service, you will first need to create a killer explainer video that explains what your product or service is about. An explainer video, as its name implies, helps explain a difficult concept.

Explainer videos are a fantastic way to engage potential consumers and familiarize them with your business. Hence, it is of paramount importance for you to create an exciting explainer video that grabs the attention of even the laziest of consumers. So, how can you create a killer, explainer video you ask? Well, here are some things to keep in mind;

Focus on your script

If you want to create a fantastic explainer video, your script must be well-written and top-notch. A script is basically the foundation upon which everything else is built. When working on your script, you will need to keep various things in mind. For instance, you will need to identify your target crowd, be able to describe your product in 2-3 sentences, provide solutions to the problems you are attempting to address, talk about the functions of your products and services etc. You will also need to decide on the tone you would like your video to use.

Don´t be verbose

The less you say in your video, the more likely people are to remember. Of course, you might be tempted to include every small detail about your products and services, but you should understand that the video we are trying to create here is an overview. You have to be very concise with your explainer video. The longer your video is, the fewer people will pay attention to it. You should not only keep your video short, you should also keep it simple.

Use a professional voice

Nothing can ruin a video faster than poor audio. Hence, we believe that it is imperative for you to hire the services of a professional voice artist to deliver your message in a polished and professional tone.

Focus on these things

If you want to create an excellent video, you must particularly focus on 4 important things: the problem, the solution, how the product works, and a call to action. You must first address the problems that your target consumers have. Then, you must introduce your product or service as the answer to their lingering problems. After that, you should attempt to describe how your product or service works or how to get started. Then, you must dedicate a segment telling people what to do next.  

Have some fun with your video

Of course, it is essential for you to create a video that resonates with your target demographic. However, we have identified that, regardless of who is watching, one thing is always true—people love to be entertained. Therefore, adding a little extra to your video, whether it is humour, a surprise, or something that is peculiar, can go a long way.

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