Why Use Instagram Video in Business?
Instagram is a platform that has over 800 monthly active users. Since Instagram´s launch in 2013, the platform has done a fantastic job of adapting to the ever growing demands of the market. They have managed to stay relevant despite the massive influx of different social media platforms.
Recently, Instagram´s API transformed in a positive manner, allowing users to publish photos to an Instagram Business Profile using a third party platform, making it even easier for brands to take advantage of all the benefits Instagram has to offer.
Now, reliable reports indicate that the Instagram audience is much more engaged than the audience on other social media platforms such as Twitter and Facebook. So, what does this eye-opening report tell us? Well, it tells us that Instagram provides businesses with a wonderful opportunity to market their products and services to a more targeted and engaged audience. And, the best part is that you don´t have to spend a fortune on paid advertising.
People are no longer only watching TV; they have switched their attention to watching video content on other different platforms such as YouTube and Instagram. People are changing the way they watch and create content. In general, people have been watching 60% more video on Instagram in the last years. Hence, it is crucial for businesses to use Instagram video to spread brand awareness and market their products and services. Social media marketing is now more important than ever!
Without straying away from the topic any further, here are 6 ways to use Instagram video for
1. Integrate Instagram Stories Video
According to reliable reports, an estimated 300 million active Instagram users view Instagram Stories on a daily basis. Instagram Stories only have a lifespan of a day, thereby, creating a sense of urgency, and luring visitors to view the stories. You can use this feature to provide limited-time offers to your customers. You can set up the offer in a way that it can only be redeemed within the lifespan of the story. This tactic will tempt the people to come back to your stories on a regular basis in hopes of landing one of these deals.
2. Show Behind The Scenes
It can be truly beneficial for you to add a human touch to your content by introducing your customers to the people behind your products and services. You can also create a brief montage of how you create your products and services. Doing this can help your brand build trust with the customers. And, trust can go a long way in increasing conversions and sales. You can also post Q&A sessions between with the customers and the workers to add the element of human touch to your business.
3. Show how your products work
We believe that it is a really good idea for you to create a short video that shows a sneak peek of your product and how it works. After all, not everyone has the time to go through a video that gives a detailed explanation of the specifications. You should attempt to give the potential customers a feel for what the product looks like, feels, and any other notable feature it offers.
4. Partner with an influencer
You don´t need to bank on the services of a top celebrity to endorse your product anymore. The rise of social media has seen the rise of social media influencers. In a nutshell, a social media influencer is a social media user who has a wide following on social media platforms; he/she is someone who has established credibility in a specific industry. Therefore, businesses of all sizes can reach out to influencers in a wide variety of niches. These influencers can play an instrumental role in introducing your products and services to their audience.
5. Use Instagram timeline videos effectively
Instagram timeline videos can be up to 60 seconds long. Now, a minute is more than long enough for you to highlight your products and services. Viewers can consume 60 seconds without breaking a sweat.
6. Creating effective videos
Since an Instagram video can only be a minute long, it is necessary for you to be as creative and efficient as possible with the videos. You can use subtitles and text overlay to tell your story, use horizontal videos for the news feed, and vertical videos for stories etc. You should also aim to pique interest with the captions and only attempt to use relevant hashtags.